If you are looking to start a new agency or consulting company, then you most likely want to come up with a catchy name. Your brand name will be the cornerstone of your marketing strategy, and it is a good idea to spend enough time to come up with effective names.
A good agency or consulting company name can differentiate a great business from an average one. Many people struggle with choosing company names, so here we break down the naming process for you.
New Consulting Company Names
Choosing the best brand name can have a major impact on your consulting business.
A sharp and catchy brand name gives you an immediate advantage when starting an agency or consulting company. It makes it easy for potential customers to remember both you and your services and can set you up for long-term success.
Explore All Consulting Company Names
Short and Catchy Agency Name Generator
Every business needs a compelling name – something effective that represents who you are in the business world. Short, punchy, and catchy names can give your business a supreme identity among your competitors.
Customers won’t remember a brand name if it isn’t distinct. Catchy branding is all about setting yourself apart from your competition and that starts with a cool, unique name. A short brand name is easy to remember, holds your customer’s attention, and conveys a strong message in very few syllables.
Explore All Short Agency Names
Great One-Word Agency Name Ideas
Your business name should reflect your company’s uniqueness but should not be too wordy. It should catch attention but should not be too similar to other brands. In truth, naming may be one of the longest processes when starting a business. One-word names are often powerful and can provide a great foundation for naming your brand.
Further, your potential clients/customers may also engage better with a short name especially if a large component of your business is on social media. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a consulting business, ask yourself how you would describe what you’re offering. What are some impactful words that describe the services you provide? This will help initiate your naming process.
Explore All One Word Agency Names
Smart and Alliterative Firm Name Ideas
You might think that you the perfect business name but you can get more creative with alliterations. Besides being fun to say, alliterations can be extremely powerful if used correctly.
An alliteration is when a word or phrase starts with the same sound or letter. For example, “Ruby’s Radio.” The similar sounds provide a creative tool for memorable business names.
Explore All Alliterative Name Ideas
Cool and Colorful Agency Names
Brand names are needed regardless of the industry you are in, and there are millions of brand names out there already. So, if you want something unique, consider a color company name for more attention.
Different colors evoke different emotions that can help you market your product or service more easily. You should begin by asking yourself, “What are some recognizable brand names that famously have a color in them?” A great example of this is Red Bull. Not only is this a great combination of a color and an animal, but the color red is at the forefront. A dominant choice such as this can help your brand stick out far above the competition.
Explore All Colorful Agency Names
Cute and Animal Consulting Company Names
Finding the perfect name for your animal-themed business is an important step in establishing your brand. It can be difficult to think of animal names that showcase everything you want your customers to understand about your company and/or brand, and you might need some help.
Start by listing your favorite animals and dig deep into researching common personalities in these animals. This can help narrow down the selection process and give you a better idea of what you want your brand to represent. Brands such as Dove and Puma are timeless names that are easily recognizable and have an edge over their respective competitions. Your brand’s animal choice should depend on what kind of theme you want your business to portray to the public.
Explore All Animal Consulting Company Names
Feminine Agency Name Generator
There are many different aspects that go into starting a business. If your business identifies as one that empowers women, you can come up with a clever and catchy feminine name. Thematically, a feministic approach should focus on inclusivity of women not only in the name but as a whole brand.
Explore All Feminine Agency Names
Powerful Masculine Agency Name Ideas
A business with a masculine name can appear authoritative in its industry and will be attractive to men who want to style themselves on traditionally masculine symbols.
Understand how a masculine name appeals and works for your audience.
Explore All Masculine Agency Names
Famous Agency and Consulting Brand Names
When naming your consulting company, the natural inclination is to follow the herd and do what others in the industry have done.
But keep in mind that established consulting firms such as the ones below have had decades to make a name for themselves. And what worked back in the day for them may not work in a highly competitive and compressed marketplace.
- Bain & Company
- Boston Consulting Group
- McKinsey & Company
- Booz Allen Hamilton
- EY-Parthenon
- Oliver Wyman
- ClearView Healthcare Partners
- Deloitte Consulting LLP
- PwC Advisory/Strategy&
- Putnam Associates
How To Name A Consulting Brand
1. Clearly envision your brand
Ask yourself, what do I want my business to be or look like in the next few years? This will set the vision you have for your agency or consulting business.
Concrete, clear, and well-defined ideas are much easier to name than hazy, vague ones.
If you’re planning to start a consulting business, you need to know more about it than the simple fact that you’ll be providing consulting services! So, let’s dive in to the next step.
2. Create a Brand Tone
The best way to make sure that a business name is set up for success is by making sure you’re choosing a business name that aligns with the brand’s tone.
Tone is a general term for a character or attitude of a place, story, song, business, and more. The tone of your business should connect to your audience and appeal to the business aspirations you are trying to accomplish.
3. Understand Secondary Branding Elements
Think of these ideas as the building blocks of your brand.
While an overarching tone is essential to the development of a great brand and its name, the tone by itself will not be enough. Secondary branding elements are the pillars that you’ll use to develop great name ideas.
To help build a successful name, you should write down other aspects that contribute to your brand. The elements below can all be materials to help shape your business name. Try to write down a few ideas for the story you’re trying to tell and the value of your brand.
Examples of secondary branding elements are values, story, industry specifics, benefits, feelings and value proposition. These play a vital role in the naming process because they contribute to how you can develop your brand to tell your story.
4. Brainstorm a lot of names
It is time to start generating unique brand name ideas. We encourage you to be brave, captivating and more importantly, bold in your choices.
Whether you are crowdsourcing or coming up with names on your own, a team effort to try out naming activities is not only recommended but essential to begin generating creative business names.
5. Avoid Legal Issues
Like other aspects of your business, choosing a name has legal implications that you must consider. This is why coming up with a unique name is so important.
A trademark allows the seller to protect what’s trademarked from use and/or misuse by competitors while building brand loyalty among repeat customers. Trademarks also help prevent confusion or manipulation of consumers, who come to associate distinct attributes with a distinct brand.
When you are deciding on a potential brand name, always remember to check if that particular name is already trademarked or in use. Avoiding the selection of a trademarked name can save you from many legal troubles.
6. Don’t Forget Audience Validation
Time for the final step! And that is to obtain some audience validation. Make sure your target audience – real people who aren’t in your inner circle – share their views on the name. For individuals beginning a new venture, audience validation provides satisfying and encouraging feedback.
7. Final Tips for Choosing a Name with Confidence
After going through the whole process of naming, you may find that it is arduous. How do you know that the names you’re brainstorming and filtering at are actually worth using? The naming process can seem like it’s a never-ending trial and error process, especially during brainstorming. But perseverance and truly understanding what you want your brand to convey is the key to choosing a name with confidence and worth the time you will spend on it.
Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”
Leave a Reply