How Tech Brands Got Their Names
Ferdinand Anton Ernst “Ferry” Porsche founded Porsche Konstruktionen in Austria in 1947. It was under Ferry’s leadership that Porsche automobiles were created. However, the Porsche name in automotive history dates back to 1898.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Japanese Automaker Nissan entered the luxury market with Infiniti in 1987, joining Honda’s Acura and Toyota’s Lexus luxury brands. Nissan’s vision was to establish a new concept of automotive luxury and owner experience.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Acura introduced the first Japanese luxury car in 1986. At the time, Japanese cars were compact, practical and low cost – certainly not luxury. The upscale Acura, built by Honda, broadened public perception of what a Japanese car could be.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Audi was founded in 1909 by automotive pioneer August Horch, in Zwickau, Germany. Born in 1868, Horch trained as a blacksmith then studied engineering. By 1896, he managed an engine workshop for Karl Benz in Mannheim. To put this in perspective, Karl Benz patented the first car only 11 years prior. In 1899, Benz & Co was the largest automobile company in the world.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
How does a hamster sell a car? The answer can be found in Kia’s ‘Power to Surprise’ ad.
Kia’s humble history dates back to 1944. Founder Kim Chul Ho was born in Korea in 1905. As a teenager, he moved to Japan and worked in a steel mill. Later, he set up a business making nuts and bolts for bicycles in Osaka. Kim returned to Korea in 1944 and founded Kyungsung Precision Industry to manufacture bicycle parts and steel tubing. One year later, the company set up a factory outside of Seoul and became Kia.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.