A couple of years ago, I was driving down a busy downtown street when I saw the local Franz bakery outlet was now called Bimbo Bakery. I thought to myself, “Wow! Someone did not think about this before they put it in print. Who would name a place that?! In time, I realized that the store I saw was not a one-hit phenomenon, but a chain that had bought out Franz. Who was Bimbo and why, oh why on earth, were they called Bimbo of all things?
Chloie Parsons is the Chief Creative Mind at C2C Designs. When she is not merrily building brands, you can find her painting, illustrating, kayaking the lakes, or at the river fly-fishing.”