The Instagram filter “Hefe” is derived from Instagram employees love for hefeweizen.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
How Tech Brands Got Their Names
The Instagram filter “Hefe” is derived from Instagram employees love for hefeweizen.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
On National Cat Day, Uber hit the streets and delivered kittens to local offices for a small “snuggle fee.” All the money was donated to local shelters:)
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Expedia was actually started inside Microsoft and was originally called Microsoft Travel.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
The iPhone was almost named something else, Apple considered names such as Mobi, Telepod and Tripod. The name “iPad” was also considered.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.
Amazon was originally called Cadabra (as in ‘Abracadabra,’), but Bezos scrapped the name after his lawyer misheard the moniker as cadaver.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.