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Why is Watchamacallit Called Watchamacallit?

March 7, 2018 by Lauren Dunn Leave a Comment

As a child, I’d often accompany my mom on her grocery store runs. Why? With the hope that we would stand in the check out aisle just long enough for me to convince her to buy me a candy bar. My odds weren’t great, I only succeeded about three times out of ten, but it gave me a lot of time to stare at each of the candy wrappers.

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Lauren Dunn
Lauren Dunn

Lauren Dunn is a contributor for Rewind and Capture. With a passion for food and wine she received a degree in agricultural journalism and has put this to use as a cellar apprentice from Italy to Sonoma. When she’s not in the vineyard she’s training for open water swims or catching a flick at the cinema.

Filed Under: How Food Brands Got Their Names Tagged With: chocolate bar

Why is M&M’s Called M&M’s?

March 5, 2018 by Adam Lang Leave a Comment

When starting a company, we all dream of hitting it big or creating something with a lasting impact in the business world. Of course, most of us would settle for even temporary success. So how does a company achieve excellence and maintain it for over 75 years? M&M’s has transcended being called a food company and instead it has cemented itself as a household name, producing over 400 million M&M’s every day.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names Tagged With: chocolate

Why is Mike and Ike Called Mike and Ike?

March 5, 2018 by Adam Lang Leave a Comment

One of the biggest mysteries in candy: who is Mike and Ike? Or more accurately, where did their names come from? Headquartered in Bethlehem, Pennsylvania, the Just Born company produces Mike and Ike candies as well as Hot Tamale’s, Peeps, and various other candies.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names Tagged With: candy

Why is Blue Bell Called Blue Bell?

March 3, 2018 by Adam Lang Leave a Comment

For over a hundred years, one company has dominated the market of one of the world’s favorite sweet treats. At the supermarket, millions of people reach for that same tried and true brand that never ceases to warm hearts despite its cool, sweet taste: Blue Bell. Blue Bell has been a staple in the ice cream world since 1907.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names

Why is Pringles Called Pringles?

March 3, 2018 by Adam Lang Leave a Comment

The original “duck lips” began in the form of two chips by the name of Pringles.  The popular chip brand has been at the root of tons of fun and crunchy deliciousness since its creation in 1968. Though rather young, the chip became a staple in snack foods very quickly and hasn’t slowed down since.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Food Brands Got Their Names

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