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Why is it Called Zappos?

July 10, 2014 by Adam Lang 2 Comments

“Most people know us as a shoe company, but we’ve always said we’re a service company that just happens to sell shoes.” – Alfred Lin

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Tony Hsieh, why is it called zappos, zappos, Zappos story

Why is it Called Haiku Deck?

June 13, 2014 by Adam Lang 1 Comment

Creativity is hard. Luckily, the right tool can make it easier.

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Adam Tratt, Haiku Deck, online presentation tools, presentation software

Why is it Called Netflix?

May 8, 2014 by Adam Lang 3 Comments

Apollo 13 put Blockbuster out of business and landed Nextflix on the moon: “Blockbuster, We Have a Problem.”

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Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Netflix, netflix story, Reed Hasting, why is it called nextflix

Why is it Called Snapchat?

April 17, 2014 by Adam Lang 3 Comments

Did you know the Oxford Dictionary named “Selfie” as the 2013 word of the year?

Instant messaging technology has changed the way we communicate. It’s efficient, but there is nothing unique about it about it anymore. When things get boring, they receive less attention, which opens up doors for new companies to steal marketshare. Not by reinventing how we communicate, but by adding a unique layer to the product. If it’s truly unique and easy to understand, people will share it.

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Evan Speigel, snapchat, snapchat story

Why is it Called Yahoo!?

April 9, 2014 by Adam Lang 2 Comments

Fun fact: Yang and Filo added the exclamation point to the end of Yahoo! because “Yahoo” was already trademarked by a company that produced BBQ sauce.

Yahoo!, a public company (YHOO) that was founded by Jerry Yang and David Filo in January 1994 and later incorporated in March 1995 (that’s four years before Google was founded by Larry page and Sergey Brin). The company is headquartered in Sunnyvale, California. Yahoo is globally known for its web portal, search engine (Yahoo Search), Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Groups, Yahoo Answers and more. Yang and Filo were electrical engineering students at Stanford University when they developed a website called “Jerry and David’s guide to the World Wide Web.”

[Read more…]

Adam Lang
Adam Lang

Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.

rewindandcapture.com

Filed Under: How Tech Brands Got Their Names Tagged With: Marissa Mayer, Yahoo, yahoo logo

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