Buying things online is simple. We search, click on the things that we want and hit purchase. Just a few days later, you get a text message notifying you that your package has been delivered. The logistical mastery is unprecedented.
Did you know that Amazon patented and trademarked 1-Click purchasing in 1999? The patent US5960411 protects any e-commerce transaction executed with one-click purchasing using stored customer information.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.