From the end user’s experience, using a search engine like Google is amazingly intuitive. So much so, at least one person was even caught saying ‘please’ and ‘thank you’ every time she entered a query. Type in a question, phrase, or a combo of keywords and based on a complex, secretive algorithm, Google will display relevant results before you can blink. That’s their mission: speed and relevancy. It’s how they’ve been able to exceed 3.5 billion queries per day. Usage aside, what happens if you stumble upon something that you are unfamiliar with and can’t really describe the characteristics of it? All of a sudden, searching becomes rather complicated. Wouldn’t it be easier to snap a photo of that something and request an answer?
Without further ado, I introduce you to Jelly, the time-delayed Google with a human being on the other end.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.