Most people are familiar with the brand Godaddy, but few could actually describe what the company does. Their evolution from just a domain registrar, combined with their “what the heck” marketing philosphy has left many of us scratching our heads. Blake Irving, GoDaddy’s CEO, admits, “never has a company had as big a gap between what the ads say and what the company is.”
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.