From the outside, this company looks almost identical to Google, a minimalist design with a big search box. But when you look carefully under their hood, you’ll notice some differences. At first, you may notice favicons in search results, fewer ads, infinite scrolling and a slick !bangs feature, but it’s not until you dig a little deeper that you realize a key substance in their foundation.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.