Not long ago, booking a hotel was complicated, time consuming and stressful. It was not exactly easy to compare prices – always leaving you unsure if you got the best bang for your buck. Then came sites like Expedia, Orbitz, Hotels.com and Booking.com, which allow consumers to efficiently compare prices, read reviews, view high res images and even compare amenities. This improvement in the booking experience not only reduced the purchasing fear, but it also makes sure hotels deliver a great experience, consistently. For the first time, consumers could get a strong understating of what they were going to get before they checked in. In 2005, Malte Siewert, Rolf Schrömgens and Peter Vinnemeier saw the success of these websites and launched their own hotel aggregation site called Trivago.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.