In recent years, social media has undoubtedly changed the face of marketing. For better or worse, platforms like Facebook, Twitter and Instagram have opened more direct channels of communication between brands and their audiences. One of the most overlooked perks of social is the ability for a brand to instantly collect feedback from not only existing users, but also potential users.
Annelise Schoups is a contributor at Rewind & Capture. With a degree in journalism, experience in public relations, and an education in travel, she is passionate about cultivating knowledge and storytelling.