The inspiration behind Instagram was not beautiful images and filters, the inspiration behind Twitter was not hashtags (#) and 140 character updates and the inspiration behind Flickr was not hosting and photo-sharing. Like these powerhouse brands that evolved over the years, Slack was no different. Believe it or not, the idea behind Slack was derived from the struggle of team communication when developing a gaming company called Glitch.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.