Successful companies are a result of talented people, which is why so many leaders are incredibly generous with their time to mentor other entrepreneurs to-be. Often when listening to serial entrepreneurs, you’ll hear some consistencies like build something useful, get to market before you think you should and start building your subject matter expertise. Easy enough, right? If it was that easy, 90% of startups would succeed instead of fail. Unlike most sane people, entrepreneurs glue their eyes on the 10% and don’t look back. The story is no different behind the inception at Buffer.
Adam Lang is the founder and editor of Rewind & Capture. He is passionate about creative marketing, design and brand etymology.